How does an institute promote its CPD events/programme?

CPD events should primarily be promoted via the available communication channels, in particular your e-flyer tool and website.

Some institutes also make good use of social media platforms to support their core promotion - LinkedIn and Twitter are the most popular and effective options.

You can also use your 'office reps' network if you operate such a system, and other networking opportunities and word of mouth are good ways to spread the word.