Keeping in touch with your members through regular communications helps with engagement and ensures members are aware of all your latest news, activities and future developments.
By keeping members engaged you will gain more interest for events and activities whilst encouraging people to become more actively involved.
Make sure you regularly discuss your communications at council meetings to ensure they remain fit for purpose; actively reviewing any member feedback you might receive.
Timing of your communication can be critical - the more notice members are given, the greater chance of success, so if it's a physical event send out communications if you can approximately 8 weeks before. This ensures that you have time to send chaser communications as well as looking at other options such as sharing the event out to other institutes within your region or further social marketing.
Make sure you space your communications out to avoid overburdening your audience which could result in a member opting-out of your communications. Ideally you should be looking to communicate once a week maximum, if you have multiple events going on which you want to advertise then please look at the guide below on how to create a newsletter email.